Are Silicone Wristbands a Fad or are They Here to Stay?

After Lance Armstrong has introduced silicone wristbands in his yellow “LIVESTRONG” wristbands, they have become popular among millions of people. It has given them an effective method to show support for their favorite cause. If you search, you will find that these ubiquitous silicone bracelets are available in almost every color. Most of them are used for some purpose, either to raise awareness about some cause or promoting some product! Does the future hold importance for this fad or will it go away just like any other fad? Read on to know more.

Fashionable Fad

There is no doubt that the popularity of silicone wristbands is overwhelming, yet it must be remembered that they are made of rubber. Thus, there will be very few people who will choose these rubber wrist bands for any prom or ball! However, with this statement do not consider that these are unfashionable!

They are fashionable and have become a fad over time. Now, the fad is something fashionable that lasts for a short period. The question is whether these bracelets will last longer or will they be short-lived and fade gradually?

From Fad to Mainstay

Upon analyzing the current market scenario, it can be found that although it’s a fad now, but it’s there for mainstay. There may be a decrease in retail sales, yet if you see a wristband factory, you will find that the production is still going on. The manufacturers are producing a huge number of such bracelets. Why?

It’s simple; although the fad is fading out, another important cause has made it a mainstay product. Now, it is possible to customize these bracelets. With the cheapest custom silicone wristbands, businesses have found an effective way to target their customers. They have proven to be useful in corporate trade shows and promotions. They have been proved to be very powerful in conveying small messages and thus from small business to big corporate, everyone is using them on appropriate occasions.

It helps them to promote their products, convey any message or announce the launch of new products. Now do you think that coffee mugs, key chains, mouse pads and t-shirts are a fad?

No, they are great marketing tools for individual marketing approach, and they are here to stay. So, are these silicone wristbands! Ask someone to buy a silicone bracelet to support the local sports team or for small charity! Everyone will; everybody loves to do charity, and if it is with these fashionable bands, nothing can be better than that.

The Bottom Line

Thus, the bottom line of the whole discussion is that these bands may have been introduced as a fashion product, but they have made their way as promotional products. Being inexpensive, they act as effective marketing tools, which can be bought at reasonable prices. Organizations have understood how they can reach their target market easily with these cheap bracelets. Apart from those local schools, charitable trusts, churches and nonprofit organizations have started using them for spreading their message and raising fund using them.

To be concise, with their effectiveness, they are here to stay. They come in different combinations of colors, designs, sizes and messages. Thus, businesses are using these power bands for harnessing marketing opportunities. For more information visit

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